Logo Files

Wordmark - White
Use with dark or saturated backgrounds. This is the primary logo.

PNG | JPG | SVG

Icon - Full Color
Use when aspect ratio favors a narrow file like thumbnails, favicons, etc.

PNG | JPG | SVG

Wordmark - Deep Purple
Use with dark backgrounds.


PNG | JPG | SVG

Icon - Black and White
Use when aspect ratio favors a narrow file like thumbnails, favicons, etc.

PNG | JPG | SVG

Wordmark - Black
Use with light backgrounds when full color is not an option.

PNG | JPG | SVG

Wordmark - Orange
Use when needed, over photography etc.

PNG | JPG | SVG

Color Palette

HEX: #000000

White

Primary background color for text, used in documents, and sections with heavy text like a blog post.

Black

Use sparingly, only when truly needed. Likely used for smaller text.

HEX: #FFFFFF

HEX: 280840

HEX: 750DCC

HEX: B214E6

Purples

Purples, along with oranges, are a mainstay for the brand. When you need dark backgrounds, or a pop of color, bias to purples.

HEX: E86639

HEX: FAD3C4

Oranges

Oranges pair with our main purples as a hero for the brand. Use orange liberally, and alongside purple.

HEX: 5FC0F2

HEX: 2E36A2

HEX: D4D8E3

Blues

Use more sparingly than oranges and purples, to create variation and visual interest especially on more collage-style moments.

Typography - Roc Grotesk

Headline 1

I help women overcome challenges, break through barriers, and celebrate their strengths. Success is about aligning with your deepest values and passions.

Paragraph 2

I help women overcome challenges, break through barriers, and celebrate their strengths. Success is about aligning with your deepest values and passions.

Paragraph 3

I help women overcome challenges, break through barriers, and celebrate their strengths. Success is about aligning with your deepest values and passions.

Everyone gets to ask for help.

Headline 2

Everyone gets to ask for help.

Headline 3

Everyone gets to ask for help.

Headline 4

Everyone gets to ask for help.

Paragraph 1

Graphics

Tips:

  1. Remember the golden ratio, and structure the shapes accordingly.

  2. You don’t need to use every color in every graphic, in most cases 3-4 colors works nicely.

  3. Purple and orange are the main colors of the palette, use blues more sparingly, to break up dark or light space.

  4. Be careful about scale, it generally feels best to keep the shapes proportionally larger. Avoid “lots of tiny boxes.”

  5. Explore using photography interspersed with graphic shapes.

  6. Follow color palette guidelines and use dark text on light backgrounds, and light text on dark backgrounds to ensure readability.

Photography - unsplash.com

Action shots - tighter crops of women in action focused on hands/tools, etc. with faces cropped out. Colors in photography should be primarily neutrals (black and white) with pops of color that go with our brand palette.

Portraits - authentic-feeling women looking directly to camera with bold stance.

Misc. and User Interfaces

Button Style

Orange fill, corners 3 px radius, white text.

Link Style

Simple, orange text, underlined. Feel free to use other text colors where necessary.